7 Best Google Ads Strategies to Get More Clients for Your Aesthetic Clinic

Running Google Ads for your aesthetic clinic but not seeing the results you want? You’re not alone. Many clinics waste thousands on ineffective ads without ever understanding what works.

But here’s the good news—Google Ads can be a goldmine when done right. With the right strategy, you can attract high-intent clients, maximize your budget, and boost bookings fast.

Let’s dive into seven proven Google Ads strategies that will bring more clients through your doors!

1. Use “Near Me” Keywords (Because Clients Want Convenience!)

When people search for aesthetic treatments, they usually want a local clinic. That’s why “near me” searches have grown by 900% in the last two years!

✅ Example: A Botox clinic targeted keywords like “Botox near me” and “best filler clinic in [city]”, leading to a 36% increase in appointment bookings.

🔹 How to Do It:

Target location-based keywords (e.g., “laser hair removal near me”).
Use Google’s Location Extensions to show your address and map listing.
Set up radius targeting so your ads reach people within a 10-15 mile range.

📍 Pro Tip: Make sure your Google Business Profile is updated and connected to your ads for higher visibility.

2. Run Competitor Targeting Ads (Steal Their Clients Ethically!)

Did you know you can target your competitors’ clients by bidding on their brand name? It’s a smart way to get in front of people already looking for aesthetic treatments.

✅ Example: A medspa ran Google Ads targeting searches for “[Competitor Name] Botox” and “[Competitor Name] laser facial”, leading to a 23% conversion rate from new clients.

🔹 How to Do It:

Bid on competitor brand names as keywords.
Offer a better deal in your ad copy (e.g., “10% Off First Visit—Book Today!”).
Make sure your landing page highlights why you’re the better choice.

📍 Pro Tip: Keep it professional—avoid using competitor names in your ad text to comply with Google’s policies.

3. Leverage Call-Only Ads (Because People Want Instant Bookings!)

Some clients don’t want to scroll through websites—they want to call and book immediately. That’s where Call-Only Ads shine.

✅ Example: A laser hair removal clinic used Call-Only Ads and saw a 47% increase in phone inquiries within a month.

🔹 How to Set It Up:

Choose Call-Only Ads when creating a campaign.
Use urgent CTAs (e.g., “Call Now for a Free Skin Consultation!”).
Run ads during business hours so someone can answer the phone.

📍 Pro Tip: People trust real voices over automated messages. Answering calls with a friendly, knowledgeable staff member will increase bookings.

4. Optimize for High-Intent Keywords (Stop Wasting Budget!)

Not all keywords are created equal. Some attract browsers, while others bring in buyers. You want the buyers.

✅ Example: A clinic switched from generic keywords like “microneedling” to purchase-intent keywords like “microneedling appointment near me” and reduced cost-per-click by 30%.

🔹 Best Keywords for Aesthetic Clinics:

Low-Intent (Avoid)	High-Intent (Use These!)
“Botox benefits”	“Book Botox near me”
“Is laser hair removal safe?”	“Laser hair removal appointment”
“Lip filler before and after”	“Best lip filler near me”

📍 Pro Tip: Use Google’s Keyword Planner to find high-converting terms.

5. Retarget Website Visitors (Bring Them Back to Book!)

Most people won’t book on their first visit—but that doesn’t mean they’re not interested. Retargeting Ads remind them to come back when they’re ready.

✅ Example: A plastic surgery clinic ran retargeting ads offering a 10% first-time discount and saw a 58% increase in conversions.

🔹 How to Set Up Retargeting Ads:

Install Google Ads Remarketing Tag on your website.
Create an audience of past website visitors.
Show them ads with limited-time offers or testimonials.

📍 Pro Tip: Retargeting works best for higher-priced treatments like fillers, lasers, and facelifts.

6. Run Google Performance Max Campaigns (Let AI Find Your Clients!)

Google’s Performance Max Campaigns use AI and machine learning to find the best audiences for your ads—automatically.

✅ Example: A medical spa used Performance Max and saw a 22% increase in bookings with less ad spend.

🔹 How to Use It:

Let Google AI optimize your ads across Search, Display, YouTube, and Gmail.
Provide high-quality images and videos of your treatments.
Set a clear goal (e.g., “More Calls” or “More Website Visits”).

📍 Pro Tip: This is great for busy clinic owners who don’t have time to constantly adjust ad settings.

7. Use Google Ads Extensions (More Clicks, More Clients!)

Google Ads Extensions add extra info to your ad—making it more engaging and increasing clicks by up to 15%!

✅ Example: A clinic added Site Link Extensions showcasing their Botox, fillers, and laser treatments, leading to a 19% higher click-through rate (CTR).

🔹 Best Google Ad Extensions for Aesthetic Clinics:

Call Extension – Adds a click-to-call button
Location Extension – Shows your address & directions
Site Link Extension – Highlights popular treatments
Review Extension – Displays client testimonials

📍 Pro Tip: More information = more trust and more bookings. Use at least 3-4 extensions per ad.

Bonus Tip: Let Experts Handle Your Google Ads

Managing Google Ads can feel overwhelming, especially when you’re busy running your clinic. That’s why we recommend pureaestheticsmarketing.co.uk, they make growing your clinic easy with tested seo & google ppc strategies

Their team specializes in helping aesthetic clinics maximize ad budgets, improve rankings, and attract high-intent clients. Whether you need better keyword targeting, retargeting, or Performance Max campaigns, they’ve got you covered. pureaestheticsmarketing.co.uk makes growing your clinic easy with tested seo & ppc strategies

👉 Check them out today and let them optimize your ads for more bookings! 🚀

Final Thoughts: Ready to Get More Clients with Google Ads?

Google Ads can skyrocket your bookings—if you use them wisely.

✅ Start by implementing:

Targeting local & high-intent keywords
Running retargeting ads
Using Call-Only Ads for instant bookings
Leveraging Google AI with Performance Max
Adding Ad Extensions to boost clicks

With the right strategy, your clinic will stand out—and clients will be booking non-stop. 🚀